Swan News
February 10, 2026
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5 min read
Health Is Not a Cost. It’s a Strategic Asset.
Most people have been taught to think about health the wrong way. Health is treated as a cost — something to manage, minimize, insure against, or postpone dealing with until something breaks. In that framing, wellness becomes episodic: a class here, a program there, a burst of effort followed by drift. Even the most well-intentioned people end up cycling between urgency and neglect. That framing error quietly determines everything that follows. Because if health is a cost, the goal becomes spending as little as possible — of time, attention, money, and effort. And costs, by definition, are something we try to reduce.









